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Almerfors, Victor
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Almerfors, Victor
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”Det är ju lite fuck när man har gjort en björntatuering” : Varumärkesförändring ur ett sensemaking-perspektiv
by
Almerfors
,
Victor
,
Holmkvist, Jesper
Published 2019
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2
Making sense of the brand extension decision
by
Holmkvist, Jesper
,
Almerfors
,
Victor
Published 2021
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