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Aliagas, I.
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Aliagas, I.
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Understanding the emotional impact of gifs on instagram through consumer neuroscience
by
Aliagas
,
I
.
,
Cristofol-Rodríguez, C.
,
Galmes-Cerezo, M.
,
Rúa-Hidalgo, I.
Published 2021
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Related Subjects
Consumer neuroscience
Digital consumer behavior
Emotion
Eye tracking
Facial coding
GIF
Instagram
Neuromarketing
Sentiment analysis
Skin conductance
Social networks
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