Development of a Comprehensive Framework for Marketing Performance Assessment Using Meta-Synthesis Approach: a Study in Iran Banking Industry

by Nastaran Hajiheidari, Masoud Keimasi, Ali Amoei Ojaki
Published 2014-06-01

The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention (Case study: Tehran’s tourists)

by Hosein Balochi, Mohammad Rahim Esfidani, Ali Amoei Ojaki
Published 2015-03-01

Measuring the Effectiveness of Mellat Bank and Ma Insurance Joint Printed Advertising Using Neuromarketing

by Gholamreza Jandaghi, Masoud Keimasi, Ali Amoei Ojaki, Maysam Shafiee
Published 2020-09-01