Une utilisation du consommateur internaute au-delà des communautés de marque : le travail effectif des consommateurs ordinaires sur les réseaux sociaux

by Alessandro Caliandro
Published 2011-05-01

Studying Instagram Beyond Selfies

by Alessandro Caliandro, James Graham
Published 2020-06-01

Affordances-Based Brand Relations: An Inquire on Memetic Brands on Instagram

by Alessandro Caliandro, Guido Anselmi
Published 2021-05-01

Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences

by Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo, Cristiano Ciappei
Published 2018-09-01