Du concept de la "simplicité volontaire" à celui de la "simplicité involontaire": Vers une approche culturelle de l’anti-Marketing

by Abdellah HOUSSAINI
Published 2012-12-01

Le Marketing : Du paradigme de la crise à la crise du paradigme

by Abdellah HOUSSAINI
Published 2011-12-01

THE IMPACT OF THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY: AN EXPLORATORY STUDY

by NOURA HALHAL, ABDELLAH HOUSSAINI
Published 2018-01-01

LOGISTICS OUT SOURCING & TRUST: CONCEPTUAL FRAME WORK

by Mouaad CHAFAI, Issam NAJATI, Assia SLIMANI, Abdellah HOUSSAINI
Published 2021-02-01