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  1. 1
    體驗行銷、體驗價值、顧客忠誠度之研究 -- 以璞石麗緻溫泉會館為例
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  2. 2
    A study of experiential marketing, experiential values and consumer loyalty – An example of Pause Landis Resort Wu Lai
    by Pan, Zi Yun, 潘紫筠
    Published 2009
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