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    Application of ZMET to explore consumers’ brand perceptions of destination and special event: The case of Kaohsiung and the 2009 World Games
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  2. 2
    Application of ZMET to explore consumers’ brand perceptions of destination and special event: The case of Kaohsiung and the 2009 World Games
    by Wen,Li-Wen, 溫俐雯
    Published 2009
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