Price sensitivity versus perceived quality: moderating effects of retailer positioning on private label consumption

by Óscar González-Benito, Mercedes Martos-Partal
Published 2014-11-01

Competitive implications of quality assurance processes in higher education. The case of higher education in engineering in France

by Teresa Sánchez-Chaparro, Víctor Gómez-Frías, Óscar González-Benito
Published 2020-01-01

Role of collaboration in innovation success: differences for large and small businesses

by Óscar González-Benito, Pablo A. Muñoz-Gallego, Evelyn García-Zamora
Published 2016-07-01

Determinación de precios óptimos en el sector de la distribución comercial en España: aplicación de un enfoque de competencia asimétrica

by Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals
Published 2011-06-01