The cycle of customer value: a model integrating customer and firm perspectives

by Silvia Martelo-Landroguez, Carmen Barroso-Castro, Gabriel Cepeda
Published 2014-12-01

Board members’ contribution to strategy: The mediating role of board internal processes

by Carmen Barroso-Castro, Mª Mar Villegas-Periñan, Marta Dominguez
Published 2017-05-01

Creating customer value through service experiences: an empirical study in the hotel industry

by David Martín-Ruiz, Carmen Barroso-Castro, Isabel Mª Rosa-Díaz
Published 2012-06-01