Showing 1 - 7 results of 7 for search 'World Advertising Research Center', query time: 3.23s Refine Results
  1. 1
    Ambush marketing is dead, long live ambush marketing: A redefinition and typology of an increasingly prevalent phenomenon
    by Burton, N., Chadwick, S.
    Published 2018
    “...World Advertising Research Center...”
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    Article
  2. 2
    Attribution modeling in digital advertising: An empirical investigation of the impact of digital sales channels
    by Nisar, T.M, Yeung, M.
    Published 2018
    “...World Advertising Research Center...”
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    Article
  3. 3
    Measures that can boost outcomes from environmental product claims
    by Ganz, B., Grimes, A.
    Published 2018
    “...World Advertising Research Center...”
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    Article
  4. 4
    Adolescent perceptions of black-oriented media: “The day Beyoncé turned black” can black-oriented films and TV programs be marketed more broadly?
    “...World Advertising Research Center...”
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    Article
  5. 5
    Effects of face images and face pareidolia on consumers’ responses to print advertising: An empirical investigation
    “...World Advertising Research Center...”
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    Article
  6. 6
    Strategies for creating successful soundless video advertisements: Speaking volumes through silence
    by Campbell, C., Pearson, E.
    Published 2019
    “...World Advertising Research Center...”
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    Article
  7. 7
    Consumers’ responses to facebook advertising across PCs and mobile phones a model for assessing the drivers of approach and avoidance of facebook ads
    by Cases, A.-S, Miltgen, C.L, Russell, C.A
    Published 2019
    “...World Advertising Research Center...”
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    Article
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