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Showing 1 - 20 results of 500 for search 'GLOBAL ADVERTISING AND BRANDING', query time: 2.31s Refine Results
  1. 1
    An exploratory analysis of the global brand perceptions of SABMiller's global beer brands in Africa
    by Ndisengei, Charity
    Published 2015
    Subjects: “...Advertising -- Brand name products...”
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  2. 2
    Research on Localization of Global Brands by Advertising Agencies in Taiwan
    by Huang, Yifang, 黃怡方
    Published 2011
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  3. 3
    Saudi Market Strategies for Transforming Local Brands into Global Brands
    by Morsi, Atef Habashi
    Published 2018
    Subjects: “...Branding...”
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  4. 4
    THE GLOBAL ADVERTISING OF A LOCAL BRAND IN TERMS OF ANALYZING THE VISUAL CONTENT: TURKISH AIRLINES GLOBALLY YOURS ADVERTISING CAMPAIGN
    Subjects: “...global advertisement...”
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    Article
  5. 5
    Global vs. Local – Marketing and Advertising Strategies to Promote ‘Brand’ Kuwait
    by Alsabt, Danah
    Published 2021
    Subjects: “...Branding...”
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  6. 6
    The role of advertising design in nation branding
    Subjects: “...branding; nation branding; place branding...”
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    Article
  7. 7
    A Study of Customer Behavior on Advertising Strategies for Luxury Brands in a Global Perspective
    by LIMAKSOM,SATIKARN, 沙蒂康
    Published 2016
    “... advertising impacts the behavior of customers who consume luxurious products. The luxury brands Burberry...”
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  8. 8
    THE SIGNIFICANCE OF ADVERTISEMENT ON THE REPUTATION CONCEPT AND ADVERTISEMENT INFLUENCE ON BRANDING WORLD
    by Hakan TAN
    Published 2017-02-01
    Subjects: “...Advertisement...”
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    Article
  9. 9
    ESTILOS DE COMUNICAÇÃO DE MARCAS GLOBAIS EM DIFERENTES CONTEXTOS CULTURAIS: UM ESTUDO SOBRE A MARCA MCDONALD’S
    Subjects: “...Branding. Adaptation of advertising campaigns...”
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    Article
  10. 10
    Using ANP method to compare the performance of CRM processes for advertising agencies base on a global brand
    by Javier Palacios Morales, 巴赫業
    Published 2012
    “... with a multi-nation, cross-cultural comparison of ethnic roles and creative strategies in advertising...”
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  11. 11
    Fly Global, Act Local: a study into the role of storytelling in the projection and construction of brand
    by Cox, Jason Brian
    Published 2014
    Subjects: “...Brand...”
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  12. 12
    The role of globalization, embarrassment, self-brand connection on attitude towards sex appeal in advertising : the case of Muslim women
    by Qader, Muhammad Zeeshan
    Published 2014
    Subjects: “...Globalization...”
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  13. 13
    Effects of Green Advertising, Product Involvement and Brand Image on Brand Equity in Thailand.
    by Praya Prakittipong, 劉澤明
    Published 2015
    “... of global warming. The aim of this study is to examine on how the green advertising and normal advertising...”
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  14. 14
    The Influences of Advertising Appeal, Brand Image, and Brand Recognition on Consumer Purchasing Intention
    by Yu-Ching Lian, 連育卿
    Published 2006
    “... advertising appeal and a unique brand image can trigger consumer emotions, attitudes and feelings towards a...”
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  15. 15
    The Effects of Congruence between Endorser's Nationality and Country of Brand on Brand Attitude and Advertising Attitude
    by YU-LING HUANG, 黃郁玲
    Published 2015
    “... advertising endorser for brand’s exposure and promotion of marketing has been a very popular method. Choosing...”
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  16. 16
    The Study of the Influences on Brand Globalization and Brand Local Icon Value
    by Liang-Ru Lin, 林良如
    Published 2005
    “..., advertising standardization, users’ distribution, all has positive influence on perceived brand globalization...”
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  17. 17
    The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences
    by Jin-Hui Zheng, Bin Shen, Pui-Sze Chow, Chun-Hung Chiu
    Published 2013-01-01
    “... fashion brands with penalty of insufficient advertising. We start by considering different advertising...”
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    Article
  18. 18
    LARGE-SCALE NETWORK ANALYSIS FOR ONLINE SOCIAL BRAND ADVERTISING
    Subjects: “...Online advertising...”
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  19. 19
    The Impact of R&D Expenditure and Advertisement Expenditure on Brand Value
    by Hsu, Hua-Fen, 許華芬
    Published 1900
    “... and advertising by using brand values of Taiwanese top 20 firms listed on the database of Interbrand from 2003...”
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  20. 20
    Connecting Stories: Telecommunication Brands, their Narratives and the Paradigm in Mobile Phone Advertising
    by Paul Springer, Mădălina Moraru (Buga)
    Published 2015-11-01
    “... market expansion. How was the fastest growing global sector in 2012 sold to consumers in different...”
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    Article
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