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  1. 1
    Payment frequency discount vs. payment amount discount: the framing effect on preference reversal
    by Jhang, JH, Kim, J
    Published 2011
    “...Association for Consumer Research,...”
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  2. 2
    "Effort-as-Information": the impact of decision-related effort on subsequent evaluation and price judgment
    by Kim, J, Kim, J
    Published 2011
    “...Association for Consumer Research,...”
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  3. 3
    Decoy effects and brands
    by Kim, J, Park, J, Ryu, G
    Published 2011
    “...Association for Consumer Research,...”
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  4. 4
    Consumer comfort and its role in relationship marketing outcomes: an empirical investigation
    by Gaur, SS, Madan, S, Xu, Y
    Published 2011
    “...Association for Consumer Research,...”
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  5. 5
    Investigating impulse buying and variety seeking: towards a general theory of Hedonic Purchase Behaviors
    by Marshall, R, Sharma, P, Sivakumaran, B
    Published 2012
    “...Association for Consumer Research,...”
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