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  1. 21
    Different Like Me: Social Exclusion and the Recognition of Creativity in Advertising Organizations
    by Koppman, Sharon
    Published 2015
    Subjects: “...Creativity...”
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  2. 22
    Graphic Representation Approach of Shock Advertising
    by Peng Yao, 姚芃
    Published 2013
    “.... With this as the motive, it attempts to explore the graphic representation approach of shock advertising applied to print...”
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  3. 23
    Guerrilla Advertising Strategies A Theoretical Approach
    by Huda Othman
    Published 2021-07-01
    “..., strategies and techniques to keep their customers. Guerilla advertising strategies display creative ideas...”
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    Article
  4. 24
    Constructing and Applying a Selection Model for the Creative Talents in Mainland China Advertising Agencies
    by Ting-Ying Hsu, 許庭英
    Published 2014
    “...碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 102 === Creative talent appraisal for advertising agencies is a...”
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  5. 25
    The language of non-commercial advertising: A pragmatic approach
    by Rath Foley, Anna
    Published 2020
    Subjects: “...Advertising...”
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  6. 26
    The Research of Chinese Advertisement Copy: the approach of Cognitive Psychology
    by Hui-Wen Hsueh, 薛惠文
    Published 2008
    “... advertisement copy. In reviewing the studies of the Chinese advertisement, this paper takes the approach...”
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  7. 27
    The creation in question: a brief cartography of a theoretical course
    by Tais Rodrigues Dassoler
    Published 2011-04-01
    Subjects: “...advertising...”
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    Article
  8. 28
    Dialogicality in selected Nando's television advertisements: A multisemiotic approach
    by Roberts, Zulpha
    Published 2018
    “... advertisements. The researcher used a multimodal/multisemiotic approach, in which, concepts of semiotic...”
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  9. 29
    Towards a Transformation of Advertising. Thoughts on the Alleged Superficiality Given to Advertising Throughout Time
    Subjects: “...advertising...”
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    Article
  10. 30
    Through Symbolism to analyze the Semiotic Approach of Spokes-Character in Animated Advertisement
    by 林曉筠
    Published 2007
    “... the characteristic of the products among them. It implies special meaning with incantation of the advertisements...”
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  11. 31
    The Relationship among Individual Creativity, Organizational Innovation Climate, and Organizational Innovation Performance: An Empirical Study of Advertising Agency in Taipei
    by Chih-kuang Kuo, 郭誌光
    Published 2002
    “..., the target of this research is the advertising agency, and focus on “individual creativity”, “organizational...”
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  12. 32
    Thai persuasive discourse: a systemic functional approach to an analysis of amulet advertisements
    by Patpong, Pattama
    Published 2009-11-01
    “... advertisement is a good example of the creative use of persuasive strategies which can be illustrated through...”
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    Article
  13. 33
    A semiotic approach to the advertising of private English tutoring programmes in Hong Kong
    by Wong, Gee-ching, 王芷菁
    Published 2013
    Subjects: “...Advertising - Language...”
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  14. 34
    David against Goliath - How creative communication helps small advertising agencies survive in a market led by giant agencies
    Subjects: “...Creativity...”
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    Article
  15. 35
    The impact of the use of the design criteria of printed advertising in achieving aesthetic and expressive values
    by Mohamed Abdel Maksoud
    Published 2018-10-01
    Subjects: “...design standards; advertising design; advertising content; design dimension; artistic creativity...”
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    Article
  16. 36
    Three Essays on Regulatory Focus, Consumer Creativity, and Co-Creation
    by Naletelich, Kelly
    Published 2018
    Subjects: “...Creativity...”
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  17. 37
    ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS
    by E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova
    Published 2020-09-01
    Subjects: “...advertising efficiency...”
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    Article
  18. 38
    Anything you can do we can do better
    by Berney, Charlotte Jane
    Published 2012
    Subjects: “...Creativity...”
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  19. 39
    Language choice as discourse: A transitivity approach to MTN® and ETISALAT® advertising communicative webs in Nigeria
    by Taofeek O. Dalamu
    Published 2019-06-01
    Subjects: “...advertising...”
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    Article
  20. 40
    Homo creators: deconstruction of the diverging way of thinking
    by N. V. Chumicheva
    Published 2019-04-01
    Subjects: “...creative approach...”
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    Article
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