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  1. 121
    The Relations of Leadership Styles with Creative and Non-creative Performance : Examining the Mediating Role of Collective Job Engagement
    by Su,Hui-Ling, 蘇惠玲
    Published 2018
    “... profitability. A company, which employs differentiating and eclectic strategies will integrate varied leadership...”
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  2. 122
    Globalization and Surreal Photo Advertising Challenges on The Egyptian Market
    by Fatma Elarmany, Tamer Abdellatif, Mohamed Ardash
    Published 2019-07-01
    Subjects: “...surreal photography; globalization; advertising...”
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    Article
  3. 123
    A Study on Relevancy in Incongruency Theory of Print Advertising
    by Shin-Yu Chou, 周心遊
    Published 2010
    “... of this research. I hope it can provide designers as a reference when they draft advertising strategies and design...”
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  4. 124
    The Influences of Message Appeals and Message Framing on Advertising Effect
    by Pei-Chih Lu, 呂佩芝
    Published 2012
    “..., there are various types of advertisements and the contents are more creative and dramatic. However, information...”
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  5. 125
    The Mixing of Southern Min Dialect in Newspaper Advertisements in Taiwan
    by Iris Kuan-ya Chen, 陳冠雅
    Published 2004
    “..., the advertising strategies uncovered in this analysis provide evidence that code-mixed advertising deserves...”
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  6. 126
    The Mixing of Southern Min Dialect in Newspaper Advertisements in Taiwan
    by Iris Kuan-ya Chen, 陳冠雅
    Published 2004
    “... strategies uncovered in this analysis provide evidence that code-mixed advertising deserves special attention...”
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  7. 127
    Advertisement competitive analysis for flash memory card industry
    by HUI-LING FAN, 范慧玲
    Published 2007
    “... of Hotelling linear city model to study the persuasive advertising investment strategy of two firms separately...”
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  8. 128
    COVID-19 Pandemisinde YouTube Ads Leaderboard’da Listelenen Türkiye’deki Reklamların Yaratıcı Mesaj Stratejileri
    by Hediye Aydoğan
    Published 2021-07-01
    Subjects: “...creative message strategies...”
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    Article
  9. 129
    Cross-cultural study of magazine advertisements in the UK and South Korea
    by Yoon, Hyunsun
    Published 2005
    “...This study examines the similarities and differences in cultural values, creative strategy...”
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  10. 130
    Non-electronic interactive methods and their role in the interactive advertising design
    by Mohamed Ahmed, Enas Mohamed, Elham Shata
    Published 2018-07-01
    Subjects: “...interactivity–interactive advertising design –interactive methods; non-electronic interactive ads...”
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    Article
  11. 131
    The Online Advertising Tax as the Foundation of a Public Service Internet
    by Fuchs, Christian
    Published 2018
    Subjects: “...online advertising...”
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    eBook
  12. 132
    ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS
    by E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova
    Published 2020-09-01
    Subjects: “...advertising efficiency...”
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    Article
  13. 133
    Resemiotization and discourse practices in selected television advertisements in South Africa
    by Thabela, Tendani Mulanga
    Published 2017
    Subjects: “...Advertising...”
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  14. 134
    The Online Advertising Tax as the Foundation of a Public Service Internet
    Published 2018
    Subjects: “...online advertising...”
    Open Access: DOAB: description of the publication
    Open Access: DOAB, download the publication
    eBook
  15. 135
    Old is New!?The Study of NPM’s Advertisement and Young Visitors’ Interpretations
    by Hsiao-Hua Liu, 劉曉樺
    Published 2010
    “...” marketing strategy in an attempt to transform its image. While continuously promoting the cultural creative...”
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  16. 136
    A Study of Decision Factors in Choosing the Web Advertising Site
    by Ming-Hung Kao, 高銘鴻
    Published 2000
    “... performance indexes, and the allowable advertising schedules, advertising designs and creativity of the Web...”
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  17. 137
    Monument and sign : the intersection of art, advertising and protest in the public sphere
    “.... === Includes bibliographical references (leaves 102-106). === In the late 20th Century, a common strategy has...”
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  18. 138
    A Study on the Ad-Agency-Client Relationship----Advertiser perception
    by Chiang, Chih-Ming, 江志明
    Published 1996
    “...碩士 === 國立交通大學 === 管理科學研究所 === 84 === is the biggest 1000advertiser in Taiwan. The questionair...”
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  19. 139
    A Study of Advertising Management:Organizational Struture and Operational Process
    by Ching-Jung Fang, 方菁容
    Published 1995
    “... manufacturing companies evaluate the advertising ideas on their strategy and creativity while...”
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  20. 140
    How Are U.S. Startups Using Instagram? An Application of Taylor's Six-Segment Message Strategy Wheel and Analysis of Image Features, Functions, and Appeals
    by Jenkins, Robert David
    Published 2018
    Subjects: “...Taylor's six-segment strategy wheel...”
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