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  1. 61
    The advertisement effectiveness of mobile advertising
    by 陳惠雯
    Published 2016
    “..., advertisers should base on different digital campaign’s objective to deliver different banners or creative ads...”
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  2. 62
    Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy
    by Eaton, Joel
    Published 2020
    Subjects: “...content strategy...”
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  3. 63
    Estado de la planificación estratégica y la figura del planner en España. Los insights como concepto creativo / Status of strategic planning and the figure of the planner in Spain. Insights as a creative concept
    by Araceli CASTELLÓ-MARTÍNEZ
    Published 2019-07-01
    Subjects: “...Advertising...”
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    Article
  4. 64
    A behavioral research design for Hong Kong consumers: improving strategies for cigarette advertising.
    Published 1973
    Subjects: “...Advertising--Cigarettes...”
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  5. 65
    From Math Men to Mad Men: Digital Media & the New Ad Strategy
    by Flannery, John M
    Published 2014
    Subjects: “...Advertising...”
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  6. 66
    Event marketing as a innovative tool of influence on consumers
    by Kateryna Pichyk
    Published 2016-10-01
    Subjects: “...creative...”
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    Article
  7. 67
    A Creation Study on Combining Narrative Strategies to the Picture-Book of Tourists Advertisements for the Wulai Township
    by Chang-Ming Wang, 王崇名
    Published 2009
    “... and use the “creative narrative strategy” to present the picture-book of tourists advertisements...”
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  8. 68
    Innovative Applications and Development Strategies for Mobile Advertising and Mobile Digital billboards - Take MOVINGSTAGE as an Example
    by FENG, CHIEN-CHANG, 馮建彰
    Published 2019
    “... of this kind of light-emitting advertising truck with branding management as a strategy, and has added audio...”
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  9. 69
    Persuasion Strategies, Motivational Factors and Obstacles: Influences in the Evolutional Transition from Public Relations Practitioner to Professor
    by Silverman, Patricia R
    Published 2007
    Subjects: “...Public Relations and Advertising...”
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  10. 70
    PROCEDEE ȘI STRATEGII LINGVISTICE DE CREATIVITATE ÎN DISCURSUL PUBLICITAR
    by Lucia VESTE
    Published 2019-09-01
    Subjects: “...lexical creativity, syntactic creativity, advertising discourse, linguistic emancipation...”
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    Article
  11. 71
    PRANKVERTISING – PRANKS AS A NEW FORM OF BRAND ADVERTISING ONLINE
    Subjects: “...a prank, brand, advertising online, prankvertising, brand management, ad-vertising strategy, humor...”
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    Article
  12. 72
    The study of relationship between creativity and outsourcing in design industry: base on Universal Scientific Industrial Design Company and Easthink Advertising Design Company
    “... through the relationship (including motivation, strategy and execution) between creativity and outsourcing...”
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  13. 73
    Content Analysis of Corporate advertisement for Advertising Agency
    by Wan-lynn Wen, 溫婉伶
    Published 2008
    “... including Subject, Message Strategy, Media Creativity, Image Performance and Image Technique, after 192...”
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  14. 74
    The Strategies of Local Cultural and Creative Industry Development- A Case Study for the Yilan Winery
    by LI,JIA,PEI, 李佳珮
    Published 2016
    “... food materials (WO7); in WT strategy, it is suggested that Yilan Winery should reinforce advertising...”
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  15. 75
    Licensing Process and Marketing Strategies of Cultural and Creative Industry in the Intellectual Property (IP) Economy
    by JHENG, YU-SIANG, 鄭宇翔
    Published 2018
    “... and creative industries in all countries. Whether the United States and Japan that are based on IP rights...”
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  16. 76
    A comparative analysis of the advertising objectives and strategies used by major brands of soft drinks in the Hong Kong market by Lam Man-Fai.
    Published 1972
    Subjects: “...Advertising--Carbonated beverages...”
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  17. 77
    Pizzapreneurship: A Creative Solution Directed at College-aged Consumers to Enable Better Access to Little Caesars Pizza
    by Hanson, Cara C.
    Published 2017
    Subjects: “...advertising...”
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  18. 78
    Has national palace museum been old-fashioned? The matching effect of product strategy and advertising strategy on consumers\'\' attitude toward products of NPM.
    by Ke-An Chang, 張克安
    Published 2019
    “... creative cup set, brand-oriented boutique replica) x 2 (advertising strategy :market-oriented young slogan...”
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  19. 79
    大學廣告創意課程研究：一個實務取向的課程規劃
    Subjects: “...advertising creative...”
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  20. 80
    From marketing research to communication strategy: account planning in Portuguese advertising Agencies / Paulo Ribeiro Cardoso
    Published 2006
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    View Fulltext in UiTM IR
    Article
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