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  1. 141
    Motion picture advertising -- its place in the advertising budget
    by Juechter, John William
    Published 2016
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  2. 142
    The Advertisement Effect of Mobile Advertising Appeals and Product Types
    by LO, WEI-AN, 羅偉安
    Published 2015
    “... in the market, it brings a vast effect of human’s life. So when the mobile devices become an advertising medium...”
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  3. 143
    From Advertising to Hyper-advertising: Semiotics, Narrative and Discourse
    by Eduardo Yalán-Dongo
    Published 2016-07-01
    Subjects: “...hyper-advertising...”
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    Article
  4. 144
    Sponsored Disclosure of Native Advertising, Advertising Relevance on Visual Attention and Advertising Effect Resistance of Persuasion as Mediator
    by KUO,WEI-TING, 郭威廷
    Published 2018
    “... ability to understand the advertisement is higher and higher. Recent research on native advertising...”
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  5. 145
    Television advertising as the most efficient form of political advertising. Examples of best technologies in the political TV advertisement
    by M V Jorjikia
    Published 2013-12-01
    “...The scientific work concentrates upon the development of the political advertisement. Based...”
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    Article
  6. 146
    A study on the Influence of Advertising Spokesperson and Advertising Appeal on Advertising Effects: The Moderating Effect of Self-Monitoring
    by Kuan-Hsiung Tseng, 曾冠雄
    Published 2006
    “... the effectiveness of the "attitude toward advertising", " attitude toward brand" and "purchase intention" under...”
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  7. 147
    A Study on the Effects of Advertising Endorsers andAdvertising Appeals on Advertising Effectiveness-The Case of Fitness Clubs
    by Chih-Hsien Wang, 王芝嫻
    Published 2010
    “... of advertising endorsers and advertising appeals on advertising effectiveness in fitness clubs’s advertising DM...”
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  8. 148
    A Study of The Image of Printed Advertising Design－An Example of Public Service Advertisements of Times Advertising Awards
    by Yu-Zu Ren, 任昱儒
    Published 2010
    “... are adopted in this research to explore the image of printed advertising design and to analyze the amount...”
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  9. 149
    Guilt or Not?Influences of Advertising Sponsor-Charity Fit and Type of Advertising Sponsor on Guilt Appeals in Charity Advertising
    by Ya-Ting Yu, 游雅婷
    Published 2011
    “...碩士 === 國立中山大學 === 企業管理學系研究所 === 99 === Charity advertising has become diversified for more than...”
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  10. 150
    An Exploratory Research of the Advertising Agencies's Value Creation in Taiwan: An Interactive Point between Advertiser and Advertising Agency
    by Shao-Fang Chang, 張紹芳
    Published 2010
    “... years in Taiwan, the investment budget of advertising and marketing reduced by advertiser, and the right...”
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  11. 151
    The Advertising Effects of Advertisements with Numerical Messages Interpreting Products─a Case Study on the Indirect Comparative Advertisements
    by Chin-Hsien Yu, 尤欽賢
    Published 1999
    “... the advertising effects of comparative advertisements with numerical message interpreting products and to realize...”
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  12. 152
    Study on the advertising effects of parity comparative advertising and superiority compartative advertising under explicit leading brand
    by Wu,Tsung-yu, 吳宗祐
    Published 1994
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  13. 153
    The Influences of Advertising Spokesperson and Frequent Flyer Program on Advertising Effectiveness — an Example of China Airlines' Print Advertisement
    by Li Tung Chen, 陳俐彤
    Published 2010
    “...碩士 === 長庚大學 === 管理學院碩士學位學程在職專班經營管理組 === 98 === Hiring “advertising spokespersons” is a frequently...”
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  14. 154
    The Impact of Mobile Advertising Format on User’s Acceptance and Advertising Value–A case study of Instagram advertising
    by Tzu-Hua Yeh, 葉子華
    Published 2016
    “... development of social media, mobile advertising also depends on a different platforms, which is called “Native...”
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  15. 155
    The effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertisingThe effect of CEO overconfidence on the performance of advertising
    by Cheng-Ning Song, 宋承寧
    Published 101
    “... if the advertisement announcements can bring abnormal returns on stock prices. Furthermore, we adopted multiple...”
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  16. 156
    Advertising in restrooms
    by Hofmann, Karsten C.
    Published 1988
    Subjects: “...Positioning (Advertising)...”
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  17. 157
    Essays on Advertising
    by Choi, Woohyun
    Published 2020
    Subjects: “...Internet advertising...”
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  18. 158
    The economics of advertising
    by Wanerus, Theodore Albert
    Published 1912
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  19. 159
    Bank advertising
    by Lund, Arthur
    Published 1916
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  20. 160
    Accuracy in advertising
    by Laird, Noel P.
    Published 2017
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