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  1. 21
    The Impact of Advertising Appeals and Authenticity on Advertisement
    by Pei-Chuan Tseng, 曾佩涓
    Published 2015
    “...碩士 === 逢甲大學 === 企業管理學系 === 103 === There are more and more advertisements adopt emotional appeals...”
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  2. 22
    The Impact of Humorous and Comparative Advertising on the Advertising Effectiveness – The Moderating Effects of Advertising Appeals
    by Po-Yu Chen, 陳柏佑
    Published 2010
    “... advertising categories (cognitive humor, affective humor, and social humor) and comparative advertising...”
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  3. 23
    A Study of Advertising Effect on Banner Advertising of the Internet Users to Internet Advertisings
    by Yi-ling Chen, 陳依齡
    Published 2011
    “... that Internet advertisings become an important method for business advertisers to advertise their products...”
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  4. 24
    The effects of product involvement, advertiser reputation and extremity of advertising claim on advertising effectiveness
    by CUI, FENG-HUI, 崔封惠
    Published 1993
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  5. 25
    The Effects of Message Involvement,Advertiser Credibility and Advertising Appeals on Advertising Communication Effectiveness
    by LEE, Kun Yuan, 李坤遠
    Published 1996
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  6. 26
    The Influence of Advertiser Credibility and Advertising Appeal on Cause-Related Marketing''s Advertising Effects
    by Yi-Chun Su, 蘇意鈞
    Published 2008
    “... on advertisement promotions, in order that customer will have better understanding and acceptance of Cause-related...”
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  7. 27
    Study on the Effects of Advertisement Spokesperson on Advertisement Effectiveness by Advertising Ethics as the Interference Variable
    by Yuan-Cheng Chang, 張原誠
    Published 2008
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  8. 28
    The Influence of the Advertising Spokesperson, Advertising Appeals and Fashion Involvement on Advertising Effects of Instagram
    by ZHANG,CHENHAO, 張辰皓
    Published 2016
    “... strategy fashion apparel brand should use to gain better advertising effects on such platforms, and whether...”
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  9. 29
    The Influences of Airline’s Advertising Spokesperson Type and Advertising Spokesperson Gender on Advertising Effectiveness
    by Yong-Ju Ho, 何詠筑
    Published 2013
    “...碩士 === 國立高雄餐旅大學 === 運輸與休閒服務規劃碩士學位學程 === 101 === “Advertising” is the most frequently used tool when...”
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  10. 30
    Brand Awareness, Advertising Appeals, Advertising Models and Self Monitoring on the effectiveness of Advertising
    by Wang, An-Chi, 王安琪
    Published 1998
    “... innovative and creative form of advertising presented in the media .Advertising plays...”
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  11. 31
    The Influence of Advertising Media Type and Media Contact Behavior on the Advertising Effect --- a Study on Internet Advertising and TV Advertising
    by Chung-Hua Chang, 張瓊華
    Published 2002
    “... to buy on television is better than in the Internet. About the results of advertising attitude factor...”
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  12. 32
    Corporate advertisements of advertising agencies: Content analysis on corporate image print advertisements of advertising agencies in Taiwan (1977-2008)
    by Ding-Syuan Chen, 陳定璿
    Published 2009
    “...碩士 === 佛光大學 === 傳播學系 === 98 === This study uses corporate image print advertisements of advertising...”
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  13. 33
    Advertisers
    Published 2012-04-01
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    Article
  14. 34
    Advertisements
    by Paulo E.C. Dantas
    Published 2013-10-01
    “...Page of advertisements...”
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    Article
  15. 35
    Advertisements
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  16. 36
    Advertisement
    by Editorial board of the Journal
    Published 2019-09-01
    “...Advertisement...”
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    Article
  17. 37
    Advertisements
    by Paulo E.C. Dantas
    Published 2013-04-01
    “...Advertisements from the industry...”
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    Article
  18. 38
    Advertisements
    by Paulo E.C. Dantas
    Published 2016-07-01
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    Article
  19. 39
    Advertisements
    by Paulo E.C. Dantas
    Published 2016-04-01
    “...Advertisements...”
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    Article
  20. 40
    Advertisements
    by Paulo E.C. Dantas
    Published 2014-07-01
    “...Advertisements...”
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    Article
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