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  1. 281
    Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements
    Subjects: “...advertisement...”
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    Article
  2. 282
    The social responsability of stakeholders in advertising: the need for an ethical commitment in advertising industry
    by Fátima Presas Mata
    Published 2018-05-01
    “...<p>This article analyses the system of autoregulation in the advertisement industry in Spain...”
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    Article
  3. 283
    The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry
    by Wan Yu Chang, I Ying Chang
    Published 2014-12-01
    Subjects: “...humorous advertisements...”
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    Article
  4. 284
    Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness
    by Modig, Erik
    Published 2012
    Subjects: “...Advertising...”
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    Doctoral Thesis
  5. 285
    A textual analysis of the text type "advertisement" based on advertisements in German /
    by Sloan, Andrea
    Published 1990
    Subjects: “...Advertising -- Germany (West)...”
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  6. 286
    Persuasive Advertising : Consumers' views of and responses to the advertising of health-related products
    by Edin, Malin
    Published 2012
    “... into account when advertising their products. It is further suggested that consumers will be extra careful...”
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  7. 287
    The societal role of women reflected in advertisements : An analysis of advertisements in the German market
    by Syring, Christina, Corti, Cristina
    Published 2012
    Subjects: “...advertisements...”
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    Others
  8. 288
    A qualitative assessment of creativity of Indian advertising with reference to international advertising
    by Gayathri, H
    Published 2007
    “...International advertising...”
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  9. 289
    Advertising agency operations-A study of selected advertising agencies in India
    by Rai, Usha Kiran
    Published 2007
    “...Advertising agencies in India...”
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  10. 290
    Advertising, globalisation and national identity: a content study of advertisements in Malaysia
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    Article
  11. 291
    Conceptual Images in Advertising: Premises of the Advertising Image Powered by Technology and Interactivity
    by Mortensen Steagall, M
    Published 2021
    Subjects: “...Image in Advertising...”
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    Others
  12. 292
    Advertising as Discourse : A study of print advertisements published in The New Yorker
    by Sofia, Karlsson
    Published 2015
    Subjects: “...advertising...”
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  13. 293
    The Welfare Effects of Advertising : The Economic Rationale for Regulation of Advertising (Written in Korean)
    by 이, 규억
    Published 1990-11-01
    “...Advertising, while providing a linkage between sales and consumption, helps promote rational...”
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    Article
  14. 294
    The teaching of the Advertising by the educational guide: the case of subject General Theory of the Advertising
    by Begoña Gómez Nieto, Alejandro Tapia Frade
    Published 2017-04-01
    “...<p class="Resumen"><span lang="EN-US">The advertising in the current society occupies a key place...”
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    Article
  15. 295
    Effect of Content Site Type and Banner Advertisement Approach on Advertisement Effectiveness
    by Hsing-yao Huang, 黃馨瑤
    Published 2000
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  16. 296
    The Impact of Corporate Credibility and Endorsement on The Advertisement Effectiveness of Web Comparative Advertising
    by 何建樂
    Published 2007
    “..., this phenomenon influences the traditional medias’ using time be declined. This trend will make the advertisers...”
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  17. 297
    Analysis of Advertising Industry for the Globe Expansion of Transnational Advertising Conglomerate in China
    by Kao Jen Yu, 高人鈺
    Published 2005
    “..., the exploration mainly focuses on the developed situation of the transnational advertising agencies (abbreviated...”
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  18. 298
    The Study of Advertising Appeal on Advertising Effect – An Example of Travel & Tourism Industry
    by Pei-Lien Shih, 施霈蓮
    Published 2009
    “...碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 97 === This study aimed to understand the impact of advertising...”
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  19. 299
    Create Ambient Advertising (An Approach to Design a Creative Ambient Advertising)
    by Nagwan Fathy Badran
    Published 2021-01-01
    Subjects: “...ambient advertising; out of home advertising; creativity; effectiveness...”
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    Article
  20. 300
    The influence of advertising appeal, product involvement and brand awareness on the advertising effect
    by Yu, Wen-Xian, 游文憲
    Published 2004
    “...碩士 === 國立臺北大學 === 企業管理學系 === 92 === Advertising appeal is the key subject of advertisements, it can...”
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    Others
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