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  1. 41
    The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies
    by Ting-yuan Hsu, 許婷媛
    Published 2014
    “... through the power of story. In recent years, a new marketing tactic, the underdog brand biography, has...”
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  2. 42
    "Aha, det är bara studentradio" : En kvalitativ studie om medielandskapets underdog och kampen om legitimitet
    by Ruuth, Madeleine
    Published 2015
    Subjects: “...underdogs...”
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  3. 43
    Los Estudios de Opinión y su Influencia en las Preferencias de las Personas The Influence of Opinion Polls on People's Preferences
    by Rodrigo Uribe, Enrique Manzur
    Published 2007-11-01
    Subjects: “...efecto "underdog"...”
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    Article
  4. 44
    När David förlorade mot Goliat : En studie om hur ett varumärke påverkas vid förlusten av en tvist
    by Ekberg, Emma, Blomqvist, Hugo
    Published 2016
    Subjects: “...Underdog...”
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  5. 45
    Mad rant or “taking the piss?”: A case study of when attempts at humour go wrong
    by Bronwyn McGovern
    Published 2015-07-01
    Subjects: “...homelessness, underdog humour, classificatory processes, social encounters, “making up people...”
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    Article
  6. 46
    The Structural Determinants of Americans' Justice Perceptions Toward Inequality in the U.S.
    by Ong, Corinne
    Published 2012
    Subjects: “...underdog principle...”
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  7. 47
    Influence of Misperceptions About Gay Affluence on Support for Pro-Gay Legal Reform
    by Hettinger, Vanessa E
    Published 2010
    Subjects: “...Underdog Support...”
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  8. 48
    ‘The Great Scene That Never Happened’ – A Screenwriter’s Techniques of Blending Fact and Fiction in Creating a Compelling Character Arc in Biopics
    by Maria Hinterkörner
    Published 2021-09-01
    Subjects: “...underdog set of values...”
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    Article
  9. 49
    Döblins Franz Biberkopf: Die erzählerische Gestaltung eines Außenseiters
    by Moldrickx, Christopher
    Published 2009
    Subjects: “...underdog...”
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  10. 50
    Benuttingswaarde van die Paradoksale teorie van verandering in gestaltspelterapie met adolessente
    by Dippenaar, Jacoline
    Published 2009
    Subjects: “...Underdog...”
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  11. 51
    Benuttingswaarde van die Paradoksale teorie van verandering in gestaltspelterapie met adolessente
    by Dippenaar, Jacoline
    Published 2009
    Subjects: “...Underdog...”
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  12. 52
    Potential Factors That Influence Team Identification: A Desire to be Similar or Different?
    by Clippert, Courtney A.
    Published 2010
    “... identified they were with both the underdog and favored team, regardless of their choice...”
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  13. 53
    Process Mining of Football Event Data: A Novel Approach for Tactical Insights Into the Game
    by Pavlina Kröckel, Freimut Bodendorf
    Published 2020-07-01
    “... of a favorite team (England) against an underdog team (Iceland). The success of the underdog teams...”
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    Article
  14. 54
    The Influences of Brand Story and Brand Strength on the Consumer-Brand Identification and Purchase Intention –Perceived Risk as the Moderator
    by 蕭元笙
    Published 2012
    “... story: underdog/top-dog)×2(brand strength: stronger brand/low brand )×2(perceived risk: hig/low). Which...”
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  15. 55
    Factors That Influence Team Identification: Sport Fandom and the Need for Affiliation
    by Absten, Sarah L.
    Published 2011
    “... Identification Scales (SSIS), one for the underdog football team and one for the favored football team...”
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  16. 56
    Tools of the Trade : En granskning av sambandet mellan grafisk design & Adobes digitala verktyg
    by Bergkvist, Charlie
    Published 2020
    “... in context with counterculture, deconstruction, underdog-topdog as well as theories and strategies about...”
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  17. 57
    Cantinflas, Patriota de la patria e Insurgente del detalle
    by Héctor Ruiz Rivas
    Published 2012-06-01
    “... might not be so easily grasped. For he embodies far more than the typical Mexico City underdog and witty...”
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    Article
  18. 58
    The Use of Strategy Methods in Experimental Pivotal-Voting Game
    by Yen Kuo, 郭彥
    Published 2012
    “... games. Ｗe find the underdog effect and competition effect supported by our data, but we cannot...”
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  19. 59
    Multi-stage contests : theory and experiments
    by Gelder, Alan Bruce
    Published 2014
    “... where the underdog simply gives up. The distinctive results are achieved by introducing losing penalties...”
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  20. 60
    Strengthening weak organizations
    by Gargam, Fabien
    Published 2016
    “... autour du terme underdog qui signifie sommairement, dans le cas présent, une organisation faible et...”
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