Market segmentation. Target marketing 26 Marketing 13 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 5 Economics 5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 5 Market segmentation 5 Social aspects. Social marketing 5 Consumer satisfaction 4 Purchasing. Selling. Sales personnel. Sales executives 4 Customer services. Customer relations 3 Marketing research. Marketing research companies. Sales forecasting 3 Telemarketing. Internet marketing 3 Banking 2 Business innovation 2 E-commerce: business aspects 2 Electronic commerce 2 Environmental aspects. Green marketing 2 Environmental economics 2 Finance 2 G154.9-155.8 Travel and state. Tourism 2 H Social Sciences (General) 2 HD28-70 Management. Industrial Management 2 L Education (General) 2 Macroeconomics 2 Monetary economics 2 Pricing 2 Product management 2 Production engineering 2 Purchasing & supply management 2 Research 2