Showing 1 - 9 results of 9 for search '"Super Bowl commercial"', query time: 1.86s Refine Results
  1. 1
    Alcohol and violence in 2017 National Football League Super Bowl commercials
    by Sarah A. MacLean, Corey H. Basch, Philip Garcia
    Published 2017-06-01
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    Article
  2. 2
    Singing Corporate Social Responsibility: A Multimodal Analysis of the 2018 Budweiser Super Bowl Commercial
    by Ilaria Moschini, Johnny Wingstedt
    Published 2020-07-01
    “...The 2018 Super Bowl Commercial of the Budweiser Beer is entitled “Stand by You” and revolves around...”
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    Article
  3. 3
    Family fun or cultural free-for-all? A critique of the 2015 National Football League Super Bowl commercials
    by Corey H. Basch, William D Kernan, Rachel Reeves
    Published 2016-03-01
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    Article
  4. 4
    The Need to Feel Better
    by Chen, Charlene Y.
    Published 2015
    “... appeals (e.g., Volkswagen's "Get Happy" Super Bowl commercial and the "Look Good Feel Better" campaign...”
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  5. 5
    Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty
    by Tran, Gina A.
    Published 2014
    “...Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl...”
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  6. 6
    The Market Responses to Super Bowl Advertising: The Role of Product Type and Multiple Executions
    by Jung-Gyo Lee, Kyung-A Ko
    Published 2021-06-01
    “...This study uses event study analysis to examine the impact of Super Bowl commercials on the stock...”
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    Article
  7. 7
    Learning from the ads: A triangulated examination of the assault on the last bastion of hegemonic masculinity: the super bowl 2003-2007
    by Ponder, James D.
    Published 2007
    “... examined the Super Bowl commercials aired on television from 2003-2007, and examined the gender roles...”
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  8. 8
    Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising
    “... to 8 relevant TV Super Bowl commercials. Correlations between neurophysiological-based metrics, ad...”
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    Article
  9. 9
    Affectiva-MIT Facial Expression Dataset (AM-FED): Naturalistic and Spontaneous Facial Expressions Collected In-the-Wild
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    Article
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