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  1. 1
    Nespresso - Ett koncept att sträva efter
    “...Background: Nespresso is a part of the Nestlé group and was founded in 1986, in the liaison...”
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  2. 2
    The Study on Marketing Strategies of Luxury Brands: The Case of Nespresso
    by Huai-Yang Kuan, 管懷揚
    Published 2017
    “... to investigate the key factors of luxury brand marketing based on the case of Nespresso; for instance, luxury...”
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  3. 3
    Caffeine content of nespresso® pod coffee® pod coffee
    by B. Desbrow, S. Hall, C. Irwin
    Published 2017-06-01
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  4. 4
    MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS
    by MARCELA MARIA GALLINAL CUENCA
    Published 2009
    “... (SILVERSTEIN e FISKE, 2003). Esta pesquisa traz uma análise da estratégia da marca Nespresso, lançada pela...”
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  5. 5
    Combining online market research methods for investigating brand alignment: the case of Nespresso
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  6. 6
    The Competitive Strategy of Capsule Coffee in Taiwan - Nespresso, Nescafe Dolce Gusto and UCC coffee
    by 李若羽
    Published 2016
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  7. 7
    En kopp inkapslat kaffe : En varumärkesanalys av Nespresso ur ett konsumentperspektiv
    by Touma, Denise
    Published 2012
    Subjects: “...Nespresso...”
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  8. 8
    [en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS
    by MARCELA MARIA GALLINAL CUENCA
    Published 2010
    “... uma análise da estratégia da marca Nespresso, lançada pela Nestlé em 1976, posicionada no mercado de...”
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  9. 9
    Strategy to Create Win-Win for Corporations, Consumers and the Environment： A case study of Nespresso Taiwan
    by FANG-YU CHANG, 張芳瑜
    Published 2017
    “...碩士 === 國立臺灣大學 === 企業管理碩士專班 === 105 === Nespresso is a well-known coffee company under Nestlé group...”
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  10. 10
    IMPACTO DEL PROGRAMA NESPRESSO AAA EN LA ZONA CAFETERA DEL MUNICIPIO DE LA UNIÓN NARIÑO
    “... evaluar la sostenibilidad y la calidad de fincas cafeteras bajo la metodología de NESPRESSO AAA. Para este...”
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  11. 11
    台灣膠囊咖啡市場競爭策略之研究 –以Nespresso, Nescafe Dolce Gusto, UCC coffee為例
    “...近年來消費者對於咖啡品質要求逐漸提高,偏好也越來越多元化,廠商為 因應此趨勢,除了技術與產品的發展之外,更致力於瞭解買者的需求,推出符合 消費者喜好的產品。本研究以 Nespresso...”
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  12. 12
    Calidad física y sensorial de Coffea arábica L. variedad Colombia, perfil Nespresso AAA, en la Unión Nariño
    by Lady Johanna Ramos V., Hernando Criollo E.
    Published 2017-12-01
    “... programa Nespresso AAA 2015, en diferentes altitudes y variaciones en el beneficio, en el Municipio de la...”
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  13. 13
    Coffee Index as Quick and Simple Indicator of Purchasing Power Parity
    by Jakub Fischer, Hana Lipovská
    Published 2018-03-01
    Subjects: “...Nespresso Index...”
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  14. 14
    O valor-gradiente em marcas de café: midiatização da cultura e do desejo a partir de Nespresso e Starbucks
    “... de café, a saber, Nespresso e Starbucks. Dentro deste cenário, foram analisadas interações entre...”
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  15. 15
    O valor-gradiente em marcas de café: midiatização da cultura e do desejo a partir de Nespresso e Starbucks
    “... café, a saber, Nespresso e Starbucks. Dentro deste cenário, foram analisadas interações entre marca e...”
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  16. 16
    Tack för kaffet! : - en analys av konsumentbeteende hos Premium Coffees potentiella kunder
    by Holmberg, Niclas, Frank, Richard
    Published 2010
    Subjects: “...Nespresso...”
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  17. 17
    Compitiendo en un mercado monopolizado: café de lujo para consumo doméstico
    “... café de lujo, proveyendo de cápsulas alternativas para máquinas Nespresso. Éstas sólo funcionan con...”
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  18. 18
    Quand le journaliste emprunte au publicitaire : « what else? » dans la presse d’actualité générale
    by Desnica Mirta
    Published 2014-07-01
    “... l’expression « what else? » - qui constitue par ailleurs le slogan publicitaire de la marque Nespresso - dans...”
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    Article
  19. 19
    A dynamic view of network structure and governance mechanisms : the case of a coffee sector sustainable sourcing network
    by Alvarez, Gabriela
    Published 2010
    “...-stakeholder sustainable sourcing network established by Nespresso, Nestlé’s specialty coffee subsidiary...”
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  20. 20
    A dynamic view of network structure and governance mechanisms : the case of a coffee sector sustainable sourcing network
    by Alvarez, Gabriela
    Published 2010
    “...-stakeholder sustainable sourcing network established by Nespresso, Nestlé’s specialty coffee subsidiary...”
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