Showing 1 - 20 results of 22 for search '"Nation Brands Index"', query time: 3.17s Refine Results
  1. 1
    ANÁLISE DA IMAGEM DO BRASIL POR MEIO DO ANHOLT NATION BRANDING INDEX
    “... Branding Index, servindo como um importante subsídio na avaliação da marca Brasil no exterior. A...”
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    Article
  2. 2
    Branding Spain : analyzing the organizations behind the image of Spain in Sweden
    by Alvarez Martinez, Oscar
    Published 2010
    Subjects: “...nation brands index...”
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  3. 3
    Impact of Nation Branding Campaigns on Country Image: Germany vs. Brazil
    by Anca-Georgiana Andrei
    Published 2016-12-01
    Subjects: “...nation brand index...”
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    Article
  4. 4
    La diplomatie culturelle du Vietnam : instrument au service de l'intégration internationale
    by Nguyen, Anh Thu
    Published 2016
    Subjects: “...Nation Brand Index...”
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  5. 5
    The Construction of Brand Denmark: A Case Study of the Reversed Causality in Nation Brand Valuation
    “.... Our main argument is that the use of nation branding was enabled by the Nation Brands Index via its...”
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    Article
  6. 6
    Comparative analysis of the value of national brands
    by Jelena Žugić, Aleksandar Konatar
    Published 2018-01-01
    “... Nation Brands Index and using the mathematical formula for calculating the surface of Anholt’s hexagon...”
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    Article
  7. 7
    Variable indicators affecting the country’s brand strategy effectiveness and competitiveness in the world
    by Tetiana M. Melnyk, Anna S. Varibrusova
    Published 2019-05-01
    “... Country Brand Index, Anholt’s Nation Brands Index, Bloom Consulting’s Country Brand Ranking, Global...”
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    Article
  8. 8
    Mídia e relações internacionais: diplomacia midiática no Governo Lula (2003-2010)
    “...), the report of Nation Brands Index, as well as articles of Foreign Policy, speeches, interviews, photos...”
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  9. 9
    Med kulturen som redskap : En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands
    by Sjöwall, Rebecca
    Published 2011
    “... and perceptions of Sweden. The design of the questionnaire was partly inspired by Simon Anholt‟s „Nation Brands...”
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  10. 10
    The Conflict over Branding Israel in the United States: Case study of the “BDS Movement” and the Inter Disciplinary Center of Herzliya
    “... negatively in the Roper Nation Brands Index in the several years because of wars against the Palestinian...”
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  11. 11
    Osobennosti kul'turnoy diplomatii Italii na sovremennom etape
    “..., Anholt-GfK Nation Brands Index and The Soft Power 30 are being analyzed. Measures to ensure the efficient...”
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    Article
  12. 12
    Home Sweet Home
    by Lejbro, Max, Andersson, Kristoffer
    Published 2009
    “... Nation Brands Index and its hexagon. We will use theories of nation branding and COO to illustrate...”
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  13. 13
    An Analytical Model of the Determinants and Outcomes of Nation Branding
    by Sun, Qin
    Published 2009
    “.... The Anholt-GfK Roper's 2008 Nation Brands IndexSM was incorporated into the model as a moderating variable...”
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  14. 14
    A Study of Russia’s Soft Power in the Putin Era: The Case of Creative Industry
    “... creative industry, can enhance and influence its national brand image. Through Nation Brands Index...”
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  15. 15
    普丁時期俄國柔性權力之研究−以創意產業為例
    “... creative industry, can enhance and influence its national brand image. Through Nation Brands Index...”
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  16. 16
    Qualitative and Quantitative Research on Nation Brand:The Case Analysis of Malaysia and Japan
    by Hsi-Fan Huang, 黃璽帆
    Published 2016
    “... Anholt in 1996. Afterward, the Nation Brand Index was launched, and the areas of influence have become...”
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  17. 17
    Nation Branding and How It Is Related to Foreign Direct Investment Inflows
    “... Branding Index (NBI) countries between 2008 and 2014. The result illustrates a strong positive correlation...”
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    Article
  18. 18
    Brand of Spain: perception within the country and abroad
    by Alina Koroleva
    Published 2017-12-01
    “... and abroad. The theoretical basis of the study is the concept of the national brands index S. Anholt...”
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    Article
  19. 19
    Sexy Danes, Tipsy Germans: The Use of Positive Cultural Stereotypes in Nation Branding Efforts
    by Julie K. Allen
    Published 2016-11-01
    “... to improve their country’s standing on international indexes, such as the Anholt-Gfk Roper Nation Brand Index...”
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    Article
  20. 20
    Countries as Tourist Brands: Creation, Managing and Evaluation
    by Božo Skoko, Dejan Gluvačević
    Published 2016-06-01
    “... and ranking nation brands – Simon Anholt’s Nation Brand Index, Country Brand Index from Future Brand, Brand...”
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    Article
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