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  1. 1
    The Application of Oriental Simplistic Design by Muji
    by Jian-Feng Ko, 柯建鋒
    Published 2010
    “... out all over the world along with fashion design. “Muji”, a brand from Japan, successfully established...”
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  2. 2
    A Clash of Indoorness and Outdoorness-MUJI Flagship
    by Chin-PingYu, 於敬萍
    Published 2014
    “..., MUJI, I’ll explore the very essence of commercial space through three sorts of paradoxical space...”
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  3. 3
    What is branding? : MUJI as a case study
    by Kobayashi, Nobumi
    Published 2016
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  4. 4
    The research on the competitive edges of management strategies of chain retailer, MUJI
    by Shu-Feng Meng, 孟淑芬
    Published 2005
    “... and retailing giant, MUJI, is taken as the research object. The preliminary definition of this sector...”
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  5. 5
    Research on the Competitive Strategy of Japanese Retail Chain:The cases of Muji and Uniqlo
    by Cing-Lian Liou, 劉謦連
    Published 2018
    “... their business to Taiwan in recent years. Among them, Muji and Uniqlo are the most famous ones, Aside from...”
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  6. 6
    A Case Study of Form Image and Form Features of MUJI Products
    by Hui-Jou Tsai, 蔡卉柔
    Published 2011
    “... consumers’ purchasing behaviors. MUJI, a brand of daily goods from Japan, has been young consumers’ love...”
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  7. 7
    Analyzing the Print Advertisements of MUJI from the viewpoint of Visual Culture study
    by Chu, Jo Tzu, 朱若慈
    Published 2009
    “...碩士 === 國立交通大學 === 傳播研究所 === 97 === This research regards the print advertisements of MUJI...”
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  8. 8
    The Exploration of the Product Simplified Principles and Evaluation Methods –Taking MUJI as an Example
    by Yi-Lun Chen, 陳宜綸
    Published 2010
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  9. 9
    The brand of no-brand: a study of zakka brand’s value conveying of MUJI
    by 陳竹儀
    Published 2012
    “... in Taiwan for years, accordingly, many zakka brands have emerged. Since MUJI came in, there have been 21...”
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  10. 10
    A Study on Urban Consuming Space-By Analysing MUJI Space Strategy
    by Meng- Shiou Shie, 謝孟修
    Published 2006
    “... in different phases and to seek new sale space strategy and solutions of space problems. “MUJI” is established...”
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  11. 11
    The Relationship between Customer Empowerment and Brand Image: Taking MUJI as an Example
    by Yang, Chieh-Chi, 楊傑淇
    Published 2016
    “... image. To conduct this study, MUJI brand was chosen as object, then take students of Chinese Culture...”
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  12. 12
    A Research on Japanese Apparel Companies:The Case Studies of UNIQLO, MUJI and SIMAMURA
    by Fen-Fang Lin, 林芬方
    Published 2009
    “.... It was called the 2000''s top three winners, UNIQLO, MUJI, SIMAMURA. In this research, I used case study...”
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  13. 13
    A Study of MUJI’s Market Orientation and Repurchase Intention—Moderated by Product Value
    by Chang, Yuing, 張玉英
    Published 2012
    “... consumer for MUJI’s market orientation perceived product value, and its influence of repurchasing...”
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  14. 14
    The Study of Cultural Space and the 「Homes」images：A comparative study of Muji and IKEA
    by Yi-Cheng Tseng, 曾薏丞
    Published 2011
    “..., and chooses famous furniture brands：MUJI and IKEA to be the research study. By using content theory, secondary...”
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  15. 15
    The Relationship between Customer Perceiver Value and Brand Image: Taking MUJI as an Example
    by Weng, Kai-Chan, 翁愷謙
    Published 2016
    “... of the product features, therefore “Muji” was chosen as subject matter. Taking the brand identity as control...”
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  16. 16
    Markeninszenierung in Japan : Zur narrativen Konstruktion der Lifestyle-Marken »Muji« und »Uniqlo«
    by Rühle, Christiane
    Published 2020
    Subjects: “...Muji...”
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  17. 17
    Marketing Strategy of Japanese Company from Cultural Perspective: The Case Studies of MUJI and Sanrio
    by Han-Ya Shih, 施瀚雅
    Published 2013
    “... corporation''s product development and manufacture. Targeting MUJI Co. and Sanrio Co. are selected...”
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  18. 18
    O princípio do prazer: o hiperconsumo como escape em tempos de modernidade líquida
    Subjects: “...arte muji...”
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    Article
  19. 19
    Research on the Impact of Entrepreneurship on Value Creation based on the Perspective of Aesthetics: A Case Study of MUJI
    by Tai, Chih-Yin, 戴旨吟
    Published 2008
    “... the development and growth of the case company, MUJI, this study finds out how MUJI successfully builds a business...”
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  20. 20
    The Influence Of Brand Awareness And Perceived Fit On Purchase Intentions-A Case Of MUJI Brand Extension Product
    by Chi-EnYan, 顏祺恩
    Published 2017
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