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  1. 41
    The Influence of Facebook Live Broadcaster’s Image and Advertising Effect on Consumer's Purchase Intention-A Case Study of Cosmetics
    by LIU, FEN-CHI, 劉芳綺
    Published 2019
    “... consumer buying intention effected by Facebook live broadcast celebrity's image and advertising effect...”
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  2. 42
    The study of Purrchase intention on Facebook live video in Using Information System Success Model and Technology Acceptance Model
    by Cheng, Yi-Lin, 鄭義霖
    Published 2018
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  3. 43
    A Study on the Critical Success Factors of an Aquatic Products Wholesale Company Using Traditional Marketing with Facebook Live
    by 李麗華
    Published 2018
    “... company using traditional marketing with Facebook live. The major findings of this study are concluded...”
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  4. 44
    A Study on the Impact of Facebook Live Service Quality on Consumer's Online Shopping Involvement, Satisfaction, and Purchase Intention
    by LEE, CHIA-CHEN, 李佳臻
    Published 2018
    “... of Facebook Live-stream, whether it could satisfy consumers’ satisfaction and purchasing intention...”
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  5. 45
    Exploring the Behavioral Intentions of Consumers toward Using Online Shopping Platforms - Taking Facebook Live Stream as an Example
    by Da-Wei Wang, 王大瑋
    Published 2018
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  6. 46
    Facebook Live, una nueva forma de consumir noticias. Una mirada al usuario digital peruano
    Subjects: “...facebook live...”
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    Article
  7. 47
    Audiences’ engagement with Twitter and Facebook Live during classical music performances: community and connectivity through live listening experiences
    by Nguyen, Hang Thi Tuyet
    Published 2018
    Subjects: “...Facebook Live...”
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  8. 48
    A Snapshot of Bystander Attitudes about Mobile Live-Streaming Video in Public Settings
    Subjects: “...Facebook Live...”
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    Article
  9. 49
    The Study on the Influence of Live Streamer Features and Media Production Characteristics on Facebook Live Streaming Auction Film Attitudes and Purchase Intentions
    by CHEN, JIA-PEI, 陳家珮
    Published 2019
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  10. 50
    An Exploratory Study of the Diffusion of Hakka Culture via Facebook Live Streaming:A Participant Observation of Hakka-linked Web Broadcasting
    by SYU,ZIHJIE, 徐子傑
    Published 2019
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  11. 51
    The Successful Factor Analysis of Facebook Live on Sales Performance - A Case Study of a Traditional Artwork Shop in Hsinchu Township
    by LIAN,SHR-SHIUAN, 連詩萱
    Published 2017
    “... make their own videos by using Facebook Live function which is called "We Media". We Media has...”
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  12. 52
    A Study on the Factors of Junior High School Students Using Social Networking Sites with Technology Acceptance Model - Facebook Live Feed as examples
    by HSIAO,HSIN-TING, 蕭心亭
    Published 2016
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  13. 53
    Promouvoir la saine alimentation sur Facebook Live : vers de nouvelles compétences communicationnelles dans les organisations de santé publique ?
    Subjects: “...Facebook Live...”
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    Article
  14. 54
    Applying UTAUT2, Source Credibility and Social Presence to Investigate the Factors of the Continuance Intention for Facebook Live- Big Five personality traits as a Moderator
    by LU, YI-HSUAN, 魯一璇
    Published 2019
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  15. 55
    A Study on the Behavioral Intention of Consumers Participating in Live Auction by Using Dramaturgical Theory
    by LIN, WEI-CHIEH, 林韋婕
    Published 2018
    “... who participate in Facebook live auction. A total of 330 surveys were issued, 296 were completed...”
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  16. 56
    Leading the Nation Through Social Media: Jacinda Ardern's Self-Presentation on Facebook During the COVID-19 Crisis
    by Huang, Lei
    Published 2021
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  17. 57
    Rethinking Rhetoric: An investigation of political persuasion online. A case study of Mauritian electoral interviews livestreamed on Facebook
    by Suddason, Kelvin
    Published 2021
    “...The live-commenting feature Facebook Live offers a unique look into how persuasion operates online...”
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    Dissertation
  18. 58
    Multicast at Edge: An Edge Network Architecture for Service-Less Crowdsourced Live Video Multicast
    “... over the past five years accounting for the majority of IP traffic. YouTube Live, Facebook Live, Twitch...”
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    Article
  19. 59
    Social TV: A integração entre a televisão convencional e as redes sociais
    “....), and competition from new players in the market, namely, Youtube, Facebook Live and Netflix. The technological...”
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  20. 60
    The Use of Live Streaming Study between Mainland China and Taiwan
    by GAO,YU-TING, 高鈺婷
    Published 2018
    “... . This study was conducted by questionnaire survey and take "Facebook Live" and Weibo "Yi Live" users...”
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