Showing 1 - 19 results of 19 for search '"Dentsu"', query time: 0.53s Refine Results
  1. 1
    Comparative Study of Social Media Marketing in Japan and Taiwan : Based on AISAS and SIPS Model
    by Tadayuki Yokoyama, 橫山忠之
    Published 2014
    “...” was advocated by Dentsu based on the traditional media form. Dentsu later launched a new consumer behavior model...”
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  2. 2
    Multi-genre analysis of Japanese TV commercials and Taiwanese TV commercials: A case study of food, information communication
    by I-I Li, 李奕儀
    Published 2015
    “.... Japanese TV commercials are Dentsu advertisement prize and a prize-winning work with ACC CM festival...”
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  3. 3
    A Study on the Impacts of Social Media upon Consumer Purchase Behavior and Its System Dynamics Simulation
    by Yu-An Chen, 陳昱安
    Published 2016
    “... model constructed by Dentsu for studying consumer purchase behavior. It depicts the psychology...”
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  4. 4
    Impact of Activity-Based Working and Height-Adjustable Desks on Physical Activity, Sedentary Behavior, and Space Utilization among Office Workers: A Natural Experiment
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    Article
  5. 5
    An AISAS Based Study of Internet Celebrity’s Persuasion Strategy - An Example from Beauty Industry in Taiwan
    by Liang,Yu-Yu, 梁鈺雨
    Published 2018
    “... (Dentsu), and attempt to look at its effectiveness on the cosmetic industry. Specifically, we will analyze...”
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  6. 6
    Research on Online Word-of-mouth Marketing of Taiwanese Dramas.
    by HSU, CHIH-HAN, 許芷涵
    Published 2018
    “... will start from audience point of view; adept Dentsu AISAS model, as Attention, Interest, Search, Action...”
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  7. 7
    Online Tourist Behavior of the Net Generation: An Empirical Analysis in Taiwan Based on the AISAS Model
    “... 1977 and 1997) based on Dentsu’s AISAS (Attention-Interest-Search-Action-Share) model. A conceptual...”
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    Article
  8. 8
    VUCA-MEASURING CONCEPTUAL FOUNDATIONS IN THE CONTEXT OF PROFESSIONAL SELF-DEVELOPMENT
    by I. O. NIKONENKO
    Published 2019-12-01
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    Article
  9. 9
    Cross-Culture Reseach of Advertising Creative Strategies : A Comparison between Taiwanese and Japanese Award-Winning Ads
    by TZU-CHIN CHAO, 趙子欽
    Published 2003
    “... the award-winning ads of Taiwan''s "Times Advertising Awards" and Japan''s "Dentsu Advertising Awards" from...”
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  10. 10
    A Recommendation Mechanien for Potential Nettes of Online Forum－A Case Study of Smart Phone in Mo-bile01.
    by 許丞佑
    Published 2011
    “... Dentsu (2004) proposed AISAS,Both Descript consumer behavior patterns from .The main difference between...”
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  11. 11
    Logistics Support for Overseas Expansion – The Case Study E Company
    by CHIANG,JUNG-CHANG, 江榮昌
    Published 2017
    “...,professional path stores and convenient outside stores, dentsu network is more vigorous development. In .Except...”
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  12. 12
    Conferencia Online: CovIdeas
    by Figari, Gonzálo
    Published 2020
    “... nuevas ideas y nuevos negocios. Conferencia a cargo de Gonzálo Figari; Head of Disruption, Grupo Dentsu...”
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  13. 13
    The Influence of Media Type of Mobile Advertisement on Consumer Behavior Model
    by Wei, Li-Fang, 魏莉芳
    Published 2015
    “... challenged. Dentsu Japan has proposed AISAS (Attention, Interest, Search, Action, Share) mode of action...”
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  14. 14
    媒體企畫新藍圖：數位時代媒體代理商的思與行
    “...本研究以Ha & McCann(2008)從資訊環境、廣告操縱和思考出發點等差異所提出的整合性分析架構，以及Dentsu(2006)提出媒體企畫從AIDMA模式轉化為AISAS的論點，探討新科技環境...”
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  15. 15
    Case Account through Brand-driven Design Innovation
    by Wanlou-Lu, 呂婉如
    Published 2009
    “... Dentsu (BenQ) , the great chess (acer) , the good communication of collection (GIGABYTE) It is a case...”
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  16. 16
    A new blueprint for media planning: media decision sequence of media agencies in the digtal era
    by Chen, Lee An, 陳禮安
    Published 2010
    “... or advertiser control, and media or consumer-centered strategies. The other that Dentsu (2006) raised is media...”
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  17. 17
    A Study of Corporate Spokes-character Behavior: The Fans of OPEN-chan as Examples
    by Yun-Tung Ko, 柯芸彤
    Published 2014
    “..., the Disney characters and others. This fact caused Dentsu Group commissioned by 7-ELEVEN to design the "OPEN...”
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  18. 18
    Portable Drowsiness Detection through Use of a Prefrontal Single-Channel Electroencephalogram
    by Mikito Ogino, Yasue Mitsukura
    Published 2018-12-01
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    Article
  19. 19
    Analysis of Prefrontal Single-Channel EEG Data for Portable Auditory ERP-Based Brain–Computer Interfaces
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    Article
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