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  1. 1
    The Determinants of Customer Engagement
    by Yun-Hui, Sun, 孫韵蕙
    Published 2011
    “.... With rapid change in marketing and technology surrounding, customer engagement (CE) is the marketing thought...”
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  2. 2
    Effects of Customer Engagement Behavior
    Subjects: “...Customer engagement...”
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    Article
  3. 3
    Managerial Responses and Customer Engagement in Crowdfunding
    by Yan Song, Xin Tian
    Published 2020-04-01
    “... results show creator responses have a significant positive effect on<br />customer engagement...”
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    Article
  4. 4
    The Role of Customer Engagement in Islamic Banking
    by Maziyah Mazza Basya
    Published 2018-11-01
    “... an Islamic business ethic. Customer engagement (CE) in Islamic bank does not take any matter of competing...”
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    Article
  5. 5
    Models Used for Measuring Customer Engagement
    by Mihai TICHINDELEAN
    Published 2013-12-01
    “...The purpose of the paper is to define and measure the customer engagement as a forming element...”
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    Article
  6. 6
    Customer Engagement in Agile Sofware Development
    by Worren, Marianne
    Published 2010
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  7. 7
    The Impact of Customer Engagement on Customer Loyalty
    by Yu-han Hsiao, 蕭語寒
    Published 2012
    “... to develop the environment in enhancing customer engagement and concern with the influences of customer...”
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  8. 8
    Exploring the Effects of Online Customer Engagement
    by HSUAN-YU CHEN, 陳宣佑
    Published 2013
    “..., distribution or co-creation of online customer engagement. Thus, companies began offering customer to engage...”
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  9. 9
    The Role of Social Media for Customer Engagement
    by Gibello Ribatto, Roberta
    Published 2011
    Subjects: “...Customer Engagement...”
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  10. 10
    Customer engagement : conceptualisation, measurement and validation
    by Poorrezaei, M.
    Published 2016
    “... of empirical research regarding customer engagement has resulted in a limited understanding of the concept...”
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  11. 11
    Content Marketing’s effect on customer engagement
    Subjects: “...customer engagement...”
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  12. 12
    The Influence of Emotional Contagion on Customer Engagement
    by Yu-Chi Kuo, 郭鈺淇
    Published 2013
    “... of customer engagement, thereby affecting the customer satisfaction. When customer satisfaction increases...”
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  13. 13
    Customer engagement in a multichannel context
    by Jiao, Wenyu
    Published 2018
    Subjects: “...Customer engagement...”
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  14. 14
    Customer Engagement of Value Co-creation
    by Zhang, Tingting
    Published 2016
    Subjects: “...customer engagement...”
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  15. 15
    The Relationship among Experiential Marketing, Customer Satisfaction and Customer Engagement-Using“ Customer Engagement as a Mediator” in Leisure Farm
    by Wang, Hsin-Chieh, 王信杰
    Published 2014
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  16. 16
    Promoting Customer Engagement Behavior for Green Brands
    by Civilai Leckie, Daniel Rayne, Lester W. Johnson
    Published 2021-07-01
    Subjects: “...customer engagement behavior...”
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    Article
  17. 17
    Modelling Customer Engagement Behaviour in Smart Retailing
    by Sanjit K. Roy, Gaganpreet Singh, Saadia Shabnam
    Published 2021-06-01
    Subjects: “...Customer engagement behaviour...”
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    Article
  18. 18
    Customer engagement: transactional vs. relationship marketing
    by Tereza Šonková, Monika Grabowska
    Published 2015-05-01
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    Article
  19. 19
    Profitable Customer Engagement: Concept, Metrics, and Strategies
    by Arun Bhattacharyya
    Published 2014-12-01
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    Article
  20. 20
    The Influence of Employee Affective Delivering on Customer Engagement
    by Ya-lin Wu, 吳雅琳
    Published 2012
    “... customer engagement and employee affective delivery is scant. Based on the theory of emotional contagion...”
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