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Showing 121 - 140 results of 477 for search '"Customer engagement"', query time: 2.33s Refine Results
  1. 121
    Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk
    by Okel, Jan Christian, Ross, Honga
    Published 2018
    Subjects: “...customer engagement...”
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  2. 122
    Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands
    by Gong, Xueqi
    Published 2015
    “... importantly, to build lasting relationships with them. Academic scholarship on customer engagement while...”
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  3. 123
    The Study of Customer Engagement and Customer Value Creation Towards Sponsor Satisfaction and Sponsor Intention on Crowdfunding Platforms
    by YU-CHIEN KO, 柯宇謙
    Published 2017
    “... effecting funding intention. More in researching crowdfunding platforms’ interaction and sponsors’ customer...”
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  4. 124
    Maximizing Customer Engagement Behavior through Recommender System: Framing Maven Knowledge with Brand Alliance Perspective
    “... and firms should aim to increase the customer engagement behavior (CEB) which goes beyond the traditional...”
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  5. 125
    Linking online customer engagement and destination equity in the online community context: the mediating effect of relationship quality
    by Wan-HanTing, 丁婉涵
    Published 2015
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  6. 126
    The Effects of the Endorser Types and Advertising Appeals on Customer Engagement: A Study of Cosmetics Facebook Fan Pages
    by WU, FANG-HSUAN, 吳芳軒
    Published 2016
    “...碩士 === 東吳大學 === 企業管理學系 === 104 === 　　Previous study in customer engagement on Facebook fans page...”
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  7. 127
    The Impact of Social Customer Engagement Experience on Social Connectedness：The Moderating Role of Technology Readiness and Self-enhancement
    “... customer engagement on the affection and connectedness that shape individual’s interpersonal social network...”
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  8. 128
    Motivational factors, customer engagement and loyalty in the mobile instant messaging environment : moderating effect of application usage
    by Kritzinger, Ronnie
    Published 2020
    “... on the technology adoption of MIM, few studies focus on the factors driving ongoing customer engagement. First...”
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  9. 129
    Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation
    Subjects: “...Customer Engagement...”
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  10. 130
    Meaning Negotiation and Customer Engagement in a Digital BELF Setting: a Study Of Instagram Company Interactions
    by Marie-Louise Brunner, Stefan Diemer
    Published 2019-06-01
    “... engagement strategies and meaning negotiation. Customer engagement through emotional and plurilingual framing...”
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    Article
  11. 131
    The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust
    by Chen, X., Lyu, X., Wang, Y., Zhang, J.
    Published 2022
    Subjects: “...customer engagement (CE)...”
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    Article
  12. 132
    Should I stay or should I go? - Lojalitet och customer engagement i den digitaliserade försäkringsbranschen
    by Edin Dahlgren, Michaela
    Published 2019
    Subjects: “...customer engagement....”
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  13. 133
    CONTENT MARKETING AND PERCEIVED BENEFITS OF INFORMATION EXCHANGE ON B2B LEAD GENERATION: THE ROLE OF CUSTOMER ENGAGEMENT
    by Saavedra Torres, Jose Luis
    Published 2019
    Subjects: “...Customer Engagement...”
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  14. 134
    A study on the relationship among Seniors Herbal Health Food on Customer Engagement, Brand Value and Brand Attachment
    by 陳淑萍Chen, Su-Ping, 陳淑萍
    Published 2019
    “... of the brand attachment factors, analysis influence mechanism of customer engagement on brand attachment...”
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  15. 135
    The Impact of Content Strategy Types on Social Customer Engagement Experience:The Moderating Role of Parasocial Interaction and Consumer Empowerment
    by Ting-Wei Chen, 陳亭瑋
    Published 2017
    “... between content strategy types and social customer engagement experience (SCEE）in the Facebook...”
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  16. 136
    The Impact of Goal Types on Social Customer Engagement Experience: The Moderating Role of Autonomous Motivation Types and Attachment Types
    by Wu Ssu Hsien, 吳思嫺
    Published 2017
    “..., this study conduct an experiment to explore the relationship between goal types and social customer...”
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  17. 137
    Exploring factors that influence customer engagement in value co-creation in higher education institutions using online platforms
    by Hasan, N., Rahman, A. A.
    Published 2016
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    Article
  18. 138
    Exploring brand loyalty customer engagement and brand attachment by the On-line brand community characteristics expectation confirmation of viewpoint
    by Chun-Chien, Chiu, 邱俊鈐
    Published 2017
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  19. 139
    Mobile phone applications : understanding if motivations to engage are related to the customer perceived value, customer satisfaction and customer engagement
    by Mavuya, Mandisa
    Published 2017
    “... of these impacted the customer engagement. The study further aimed to analyse the relationship between...”
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  20. 140
    The Impact of Social Customer Engagement Experience on Consumer Value: The Moderating Roles of Need for Self-discrepancy and Self-efficacy
    “... an important contribution to academic marketing literature in the field of customer engagement. ...”
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