business performance Customer orientation 3 architectural marketing capabilities 3 competitor orientation 3 inter-functional coordination 3 ADVANTAGE 2 ANTECEDENTS 2 CUSTOMER ORIENTATION 2 FIRM PERFORMANCE 2 INNOVATION 2 MANAGEMENT 2 RESOURCES 2 TOTAL QUALITY MANAGEMENT 2 CORPORATE PERFORMANCE 1 GROWTH 1 IMPACT 1 INTANGIBLE ASSETS 1 Intellectual capital 1 NETWORKS 1 Orientación al cliente 1 Orientação para o cliente 1 SME 1 STAGE 1 autocratic 1 capacidades de arquitetura de marketing 1 coordenação interfuncional 1 coordinación funcional 1 democratic 1 desempenho da empresa 1 desempeño comercial 1