Sport marketing Sponsorship 2 Attitudes towards the sponsor 1 Attitudinal loyalty 1 Behavioural loyalty 1 Brand community 1 Branding 1 Case study 1 Consumer attitudes 1 Consumer behaviour 1 Consumer beliefs 1 Consumer identification 1 Consumer perception 1 Incentives 1 National sport organisations 1 Netball 1 Partnerships 1 Public relations 1 Purchase intentions 1 Quantitative study 1 Rugby 1 Rugby league 1 Sponsor awareness 1 Sponsorship awareness 1 Sponsorship significance 1 Sport brands 1 Sport communication 1 Sport events 1 Sport management 1 Sport public relations 1