Signaling theory B2C 1 Brand attitude 1 Brand attitudes 1 Brand loyalty 1 Commerce 1 Consumer behavior 1 Contingency factors 1 Corporate social responsibility 1 Economic and social effects 1 Environmental problems 1 Initial public offering 1 Product recycling 1 Recycling 1 Recycling programs 1 Risk assessment 1 Social media 1 Strategic options 1 Twitter 1 Waste problems 1 Word of mouth 1