Regret Action effect 1 Commerce 1 Competition 1 Competitive markets 1 Costs 1 Decision justification theory 1 Doubt 1 Everyday low price 1 Fast Fashion 1 Impulse Purchasing 1 Inventory rationing 1 Markdown 1 Market environment 1 Pricing 1 Profitability 1 Purchase decision 1 Re-patronage Intention 1 Retail industry 1 Sales 1 Shoppers' Post-purchase Emotion 1 Subjective expected pleasure theory 1 Switching Intention 1