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  1. 1
    Beyond the last touch: Attribution in online advertising
    by Berman, R.
    Published 2018
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  2. 2
    The Chinese e-commerce search advertising business: A case study of taobao
    by Li, M., Richards, J.
    Published 2018
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    Article
  3. 3
    Contextual advertising in online communication: An investigation of relationships between multiple content types on a webpage
    by Waechter, Susanne Franziska
    Published 2010
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  4. 4
    Algorithmic bias? An empirical study of apparent gender-based discrimination in the display of stem career ads
    by Lambrecht, A., Tucker, C.
    Published 2019
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    Article
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