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INNOVATION
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ADVANTAGE
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ANTECEDENTS
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CUSTOMER ORIENTATION
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Customer orientation
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FIRM PERFORMANCE
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FUTURE
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INTERNET
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Malaysian
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PERFORMANCE
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RESOURCES
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TOTAL QUALITY MANAGEMENT
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TRANSFORMATIONAL LEADERSHIP
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architectural marketing capabilities
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business performance
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competitor orientation
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eco-business
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green
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inter-functional coordination
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systematic review
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DIGITAL TWINS
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