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Augmented reality
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We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
by
Duffy, K.
,
Scholz, J.
Published 2018
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Trajectories of brand hate
by
Fetscherin, M.
,
Grappi, S.
,
Romani, S.
,
Zarantonello, L.
Published 2018
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Duffy, K.
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Fetscherin, M.
1
Grappi, S.
1
Romani, S.
1
Scholz, J.
1
Zarantonello, L.
1
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