The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from China
In modern and competitive era which global marketing is growing day by day, consumer perceptions towards product country-of-origin has changed from one to other new perspective. The new perception might results in both possibilities either in favourable or unfavourable dimensions, not excluded produ...
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| Format: | Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |