The Impact of User - Generated Content (UGC) on Product Reviews towards Online Purchasing - A Conceptual Framework
Social media is a virtual community that links people around the globe through many websites such as Friendster, MySpace, YouTube, Facebook and Twitter. In 2010, Instagram was introduced as a new addition to this social media family. Since then, many online retailers have started to conduct their bu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |