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|a The emergence of waqf institutions in Malaysia has attracted the attention of many. Considerable attention has been paid by various parties including the Federal government. In tandem with the revival of waqf, it has driven the emergence of a group of people who are passionate in matters pertaining to the development of Waqf (herein referred to as the waqf community). According to the Theory of Structuration, interaction between the agency and structure would induce changes. Therefore, this waqf community, being a part of the agency, is capable to influence the structure and bring about changes. Triggered by the existence of this waqf community, this study is interested in exploring their social reality. Having observed that a majority of people from this Waqf community had formed a specialized Whatsapp group dedicated to discussing matters pertaining to waqf, this study has considered the usage of netnography as an instrument to observe their social reality. Despite having limitations in narrowing down the research, this study was able to extract nine findings on their behaviour namely; their sensitivities, unity, spirit, willingness, commitment, the disclosure of information, influence, focus, gaps and frictions. Overall, the approach can be improved further by strategizing a refinement on the scope and technique in making observations.
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