Determining Factors of Customers' Preferences: A Case of Deposit Products in Islamic Banking
Islamic banking and finance are areas that have attracted attention, especially after the recent global financial crisis. While the existing literature highlights a significant shift in consumers' behaviour with regard to bank selection, it does not invest igate the motives behind such moves. U...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | View Fulltext in Publisher |