A Study of Brand Image towards Customer's Satisfaction in the Malaysian Hotel Industry
Branding is known to be important to an organization. Through effective and efficient branding research and development, it is believed that the attainment of proper organizational return on investment (ROI) can be viably achieved. Therefore, establishing a strong brand image is inevitable to ensure...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |