Nutritional Label and Consumer Buying Decision: A Preliminary Review
A review of literatures reveals that many empirical researches on nutritional label in relation with consumer buying decision process have been carried out over the last twenty years. Nonetheless, the extent on how the concept of nutritional label was defined and used in the studies on food product...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |