Summary: | The rapid increase in solid waste is a major environmental problem and recycling is argued to be a better solution to the problem. However, there is a broad agreement that there is a gap between the increasing awareness for recycling and recycling behaviour among the consumers. The aim of this study is to investigate recycling behaviour among 62 Tioman Island's residents. The instrument of the study was a structured questionnaire that included 33 items. The findings show a significant relationship between recycling behaviour and collectivism; a positive, weak relationship with recycling attitudes but a negative relationship with materialism. (C) 2012 Published by Elsevier B. V. Selection and/or peer-review under responsibility of Centre for Environment-Behaviour Studies(cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia
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