Fostering Entrepreneurial Talent with 'SPEED': Evidence from the University of Ulster
Small and medium-sized enterprises (SMEs) are vital components of our economies. The type of marketing performed in SMEs exhibits striking resemblances to customer relationship management (CRM) theory. A study was undertaken to investigate the role of technology on the CRM activities (i.e. e-CRM) of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2010.
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| Subjects: | |
| Online Access: | Get fulltext |