On the motivational primacy of the individual self: "I" is stronger than "We"

The self-concept is dynamic, with momentary definition shifting from a representation of self as a unique and independent social agent to an undifferentiated and interchangeable group member. Indeed, the individual self and collective self are fundamental components of the self-concept, with each be...

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Bibliographic Details
Main Authors: Gaertner, Lowell (Author), Sedikides, Constantine (Author), O'Mara, Erin M. (Author)
Format: Article
Language:English
Published: 2008-09.
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