Marketing university education: the Southern African experience
The study sought to identify the perceptions of university marketers of the challenges their institutions were facing, the philosophies underpinning marketing thought and practice, and the general marketing strategies employed by the institutions. Seven institutions in the Southern African region pa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2002.
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| Subjects: | |
| Online Access: | Get fulltext |