Engaging customers on Facebook: challenges for e-retailers
Social networking, particularly Facebook, is becoming ever more prevalent, particularly with young people. The purpose of this paper is to investigate the extent to which consumers are willing to incorporate product/service recommendations and purchase activity into social networking behaviour. We r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2011-12.
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| Subjects: | |
| Online Access: | Get fulltext |