Using brand personality to assess whether biotechnology firms are saying the right things to their network
Through their websites, biotechnology firms communicate information about themselves and their products to other members of their networks. These networks are made up of an array of organisations with which biotechnology firms collaborate on product development projects, and on whom they rely for fu...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2008-07.
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| Subjects: | |
| Online Access: | Get fulltext |