Application of a Data Mining Model to Predict Customer Defection. Case of a Telecommunications Company in Peru
In this research, a predictive model was developed using data mining techniques to analyze customer behavior, in order to identify and classify customers with a higher risk of defection in a Peruvian telecommunications company and thus, support the company in making accurate decisions and creating r...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Innovative Information Science and Technology Research Group
2023
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |