Marketing research challenges and opportunities
This article considers three contemporary challenges faced by today's marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer's perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before. © 2016...
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| Format: | Article |
| Language: | English |
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Universidade Nove de Julho-UNINOVE
2018
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| Online Access: | View Fulltext in Publisher |