Marketing research challenges and opportunities

Marketing research challenges and opportunities

This article considers three contemporary challenges faced by today's marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer's perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before. © 2016...

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Bibliographic Details
Main Author: Iacobucci, D. (Author)
Format: Article
Language:English
Published: Universidade Nove de Julho-UNINOVE 2018
Online Access:View Fulltext in Publisher
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008 220706s2018 CNT 000 0 und d
020 |a 21775184 (ISSN) 
245 1 0 |a Marketing research challenges and opportunities 
260 0 |b Universidade Nove de Julho-UNINOVE  |c 2018 
856 |z View Fulltext in Publisher  |u https://doi.org/10.5585/bjm.v17i5.4171 
520 3 |a This article considers three contemporary challenges faced by today's marketing researchers. These challenges involve big data, survey data, and publishing. With a marketer's perennial optimism, each challenge is seen as an opportunity, to obtain better information than ever before. © 2016 Universidade Nove de Julho-UNINOVE. All rights reserved. 
700 1 |a Iacobucci, D.  |e author 
773 |t Revista Brasileira de Marketing 

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